CRM Fundamentals I

CRM Fundamentals I
Certification Training

CRM Fundamentals I

Area of Interest: Customer Relationship Management (CRM)

Software Solution: SAP CRM

Course Objectives

  • Use the basic knowledge a CRM solution consultant requires for all consultant profiles

Target Audience

  • Solution consultants responsible for implementing Customer Relationship Management with SAP CRM



  • Basic business knowledge of CRM processes and concepts


  • Knowledge of SAP ERP sales business processes; for example:
  • TSCM60 Order Fulfillment I or
  • SCM600 Business Processes in Sales Order Management

Course based on software release

  • SAP CRM 7.0 EHP3
  • SAP ERP Central Component 6.0 EHP7

Course Content

Overview of the SAP CRM application:
  • Fundamentals and architecture
  • Overview of key areas (Marketing, Web Channel, Channel Management, Sales, Interaction Center, Service, Field Applications, Analytics, Implementation & Operation)

Customizing fundamentals for CRM - CRM basic data:
  • Account Management
  • Organizational model
  • Product master
  • Customizing settings for each object

Training Schedule

Batch: Online Option
Delivery Type: Online Register   R 42,625
 Professionals   One Year   English
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