SAP CRM Functional

Customer Relationship Management
Certification Training

Course Overview

Businesses are now working under a competitive environment and every organization has to keep a focus on its biggest asset i.e Customers. Hence, this gave a rise to the need of a software that can help the companies handle the Customer related data and this need was aptly satisfied by the SAP® CRM Functional software for an effective handling of the Customer Relationship Management (CRM). MacTay Consulting Virtual Academy avails the SAP CRM Functional online training course that will help the aspirants to earn the functional capabilities through learning various scenarios. Also, after the successful completion of the course, candidates will be able to work on the following:

  • Creating Business Partners
  • Business partner Grouping
  • Model Organization of CRM
  • Territory Management
  • Creating of Hierarchy and Category
  • Assigning Employee Hierarchy
  • Managing Business Activities
  • Partner Processing and Determination Procedure
  • Data flow in Business Transactions
  • External List Management
  • Customizing Opportunities
  • Handling Service Processes
  • Business Roles & Work Centers

Course Contents
  • Introduction
  • CRM Concepts
  • Organization Model
  • Territory Management
  • Product Master
  • Activity Management
  • Basic functions
  • Sales Transaction
  • Data Flow
  • Marketing Management
  • Lead Management
  • Sales Opportunity Management
  • Service
  • CRM Contact Channels
  • Terminology
Target Audience
  • Relationship managers
  • CRM executives
  • CRM heads
  • Loyalty managers
  • The ones dealing with business partners or are part of a marketing campaign
After completing the SAP® CRM Functional training, students receive a training certificate from MacTay Consulting .

Training Schedule

Batch Start Date End Date No. of Hrs Time Day
Batch A September 23rd, 2017 December 16th, 2017 6 09:00AM - 5:00PM Sat, Sun
Batch B January 8th, 2018 April 8th, 2018 6 09:00AM - 5:00PM Sat, Sun


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