The Multi-Displine Manager
Develop your influence throughout the business
To be one of tomorrow's successful managers you need to be both a specialist and a generalist. To have the confidence and skill to contribute to the development of your business on a wide front, especially in times of rapid change, you will need understanding of all management functions -to be 'multi-disciplined'. This unique and intensive management development programme will increase your effectiveness by developing your understanding of business strategy, finance, marketing and human resource management. You will participate in a wide variety of case studies and activities covering the different subject areas which will help you develop your influence throughout your business. A competitive business project will give you opportunities throughout the course to apply and test your learning.
By attending this course you will understand how to…
- The key ingredients for management success and the need for a multi-disciplined approach.
- How to approach strategic planning and the management of change.
- How to develop strategic advantage over competitors.
- Human resource applications in business -organisational structures and cultures, management styles, recruitment, staff development, appraisal and dismissal.
- How to read and interpret annual and management accounts with confidence.
- How to obtain and understand good quality financial information to aid management decision-making.
- Setting and controlling a budget.
- Marketing principles and techniques: marketing research; segmentation; the marketing mix; pricing.
- How to promote your offer effectively -selling, advertising, public relations, exhibitions and telemarketing.
Who should attend?
Managers from any discipline who need a broader understanding of all business functions -either to perform their present role more effectively or to prepare them for promotion and career development. This programme is also designed for owners and or chief executives of businesses which are in the process of rapid change and where there is a need to delegate to specialists.