Persuasive Business Writing

Strategies to protect and grow your most valuable customer
Although reports, proposals, tenders and letters are vital communicatlon tools In business, not Everyone enjoys writing them! This workshop-style course will teach your personnel the principles and give them a chance to practise them.

By attending this course you will understand how to:

• The importance of clarifying the objective of the report, proposal, tender or letter; getting the brief right.
  
• How to plan the different stages and the sequence of activities. Gathering, sifting and selecting information and material.
  
• How to write clearly and concisely; gearing the language to the reader(s); achieving the right tone and the correct balance of warmth and rapport.
  
• Layout and presentation techniques.
  
• How to plan and index documents.
  
• Methods of writing summaries and the key differences between technical and non-technical documents.
  
• How to check, edit and proof-read -with or without other people's assistance.
  
• How to identify your own strengths and weaknesses, and develop as a writer.
  

Who should attend?

Anyone who has to write letters, reports or proposals