Strategic Marketing in Action

Develop and implement superior marketing strategies and increase your market share

Course Summary
If you have a marketing or sales responsibility, then your challenge is to meet targets through other people's efforts as well as your own, and to achieve them profitably. This course covers the principles of marketing theory and trains you in the skills of marketing practice, allowing you to develop a marketing strategy that will give your company an edge over the competition.

Who should attend?
Experienced executives and managers responsible for marketing, advertising, public relations, marketing research, sales or promotions. It is also ideal for Sales Managers and Directors who have a marketing responsibility.

By attending this course you will understand how to…

• Enhance your financial understanding, interpersonal influence, decision making skills and personal effectiveness
  
• Identify the factors that are critical to the success of your company - and develop your marketing strategy around them
  
• Write and implement a strategic marketing plan
  
• Win the marketing battle - analyse systems, product design, resources, pricing, marketing communication research, distribution, service and quality
  
• Manage campaigns - blend advertising, sales promotion, direct mail, personal selling, PR, telemarketing and exhibitions into an effective marketing mix
  
• Exercise brainstorming and creativity techniques to enhance marketing solutions